BRAND & STRATEGIC MARKETING CONSULTANCY
Marketing means more than communications. It means profit.
I help SMEs and scale-ups build customer-led marketing strategies that grow the bottom line, not just follower count.
WHERE I COME IN
I can help if you're...
01
Trying to understand your customers and genuinely become a market-led business.
02
Searching for strategic focus, or the breakthrough that's stayed out of reach.
03
Caught between short-term performance and long-term brand building.
THE PRINCIPLE
Communications is less than 10% of marketing
Most marketing consultants start with tactics; a campaign, a channel, a logo. I start where marketing actually begins - with your customers and your strategy. Get those right, and the tactics take care of themselves.
90%+
Strategy, positioning and everything beneath
<10%
Comms
WHERE THE VALUE IS BUILT
THE VISIBLE PART
THE PROCESS
How I work
01
Diagnosis
Understand the business and, above all, the customer, through real research.
02
Strategy
Segmentation, targeting and positioning - deciding who to target and what you stand for.
03
Execution
The right tactics across the full marketing mix, in the right order.
"Marketing is the whole business seen from the customer's point of view."
PETER DRUCKER, 1954
EXPERIENCE
30 years.
From analyst to managing director.
I'm a Fellow of the Chartered Institute of Marketing, qualified to MBA level, with 30 years' international experience, from mass-market to luxury brands. I've run everything from a single social post to a multi-million-dollar Super Bowl campaign.
30
Years' international experience
14
Years at Maserati
FCIM
Fellow of the Chartered Institute of Marketing
MBA-level
Qualified in Marketing & Brand Management